|
What
They Needed:
The Café has a new owner, and she wanted to promote her specialty
baking department, especially for the holiday season.
What We Did:
ImagineThat! recommended holding an open house, promoted through
a direct mail campaign. We took photographs of her creations, designed
the invitation, and coordinated distribution through two outlets:
an insert in a local Chamber of Commerce newsletter and direct mail
to her customer database. Additional cards were placed in professional
offices (with samples of baked goods) and handed out to customers
in the Café. |
