Public
Relations Campaigns
pub·lic re·la·tions (used
with a pl. verb) The methods and activities employed to establish
and promote a favorable relationship with the public.
PR has grown beyond day-to-day media relations, press releases,
media alerts, and tradeshows. PR now encompasses an overarching
marketing role that often includes brand creation, marketing communications,
direct marketing, and event marketing.
PR
is also important for your internal public: employees and other
stakeholders. A well rounded campaign includes communicating with
customers inside and outside your organization.
Public
Relations activities and services include:
- Public
Relations Plans
- Print
Advertising
- Targeted
Direct Mail Campaigns
- Media
Release Distribution (local, regional, national, and trade publications)
- Feature
Editorials
- Newsletters,
News Articles & Media Release Development
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